Advice, insights and analysis for the online retail industry.

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This is the BOON Blog, where you can read about our work and our insights

BOON's e-commerce integration creates an engaging, interactive experience and selects personalised product recommendations for online shoppers. It delivers an increase in conversions of up to 300% and an increase in AOV of up to 250%.

Instead of collecting data through tracking over a shopper's multiple sessions, BOON's AI analyses each user's responses to a set of image-based questions to understand their desires and personality. This creates a highly engaging experience, with 96% of users completing all the questions once started.

The technology can be used as a smart personal shopping assistant or a super-powered gift-finder.

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