How to Create a Retro Logo for Travel?

Creating a retro logo for your travel business or blog can be an exciting and rewarding endeavor. A well-designed logo can not only enhance your brand’s identity but also evoke a sense of nostalgia and adventure among your audience. In this comprehensive guide, we will delve into the process of creating a retro logo for travel, exploring everything from the conceptualization to the final design.

Understanding the Retro Aesthetic

The first step in creating a retro logo is understanding the retro aesthetic. This design style is characterized by its homage to the past, often drawing inspiration from the 1950s to the 1980s. It incorporates elements such as bold colors, simple shapes, and vintage typography to create a nostalgic and timeless feel.

When applied to a travel logo, the retro aesthetic can evoke a sense of adventure and exploration, reminiscent of the golden age of travel. It can also help your brand stand out in a saturated market, providing a unique and memorable identity that resonates with your audience.

The Importance of Color: Color plays a crucial role in the retro aesthetic. Retro designs often feature bold and vibrant colors that are slightly desaturated to mimic the look of vintage prints. These colors can range from warm hues like red and orange to cool tones like blue and green, depending on the mood you want to convey.

For a travel logo, consider using colors that reflect the destinations you cover. For example, if you specialize in tropical destinations, you might opt for a palette of bright blues, greens, and yellows to evoke the feel of sun-soaked beaches and lush rainforests.

Typography and Shapes: Retro designs also make extensive use of vintage typography and simple shapes. Vintage fonts, such as script or slab serif fonts, can add a touch of nostalgia to your logo, while simple shapes can help keep the design clean and readable.

When designing a travel logo, consider incorporating travel-related shapes, such as airplanes, suitcases, or landmarks, into your design. These elements can help communicate your brand’s focus and make your logo more recognizable to your audience.

Creating Your Retro Travel Logo

Now that we’ve covered the basics of the retro aesthetic, let’s move on to the actual process of creating your logo. This involves several steps, from brainstorming ideas to refining your design.

While you can certainly hire a professional designer to create your logo, there are also plenty of online tools and resources available if you prefer to do it yourself. These tools often provide customizable templates and easy-to-use design interfaces, making it possible for even beginners to create a professional-looking logo.

Brainstorming Ideas: The first step in creating your logo is brainstorming ideas. Start by thinking about your brand’s identity and what you want your logo to convey. Consider your target audience, your brand’s personality, and the type of travel services you offer.

Next, look for inspiration. Browse through vintage travel posters, old photographs, and retro logos to get a feel for the aesthetic. Take note of the colors, fonts, and shapes that catch your eye, and think about how you can incorporate them into your own design.

Sketching Your Design: Once you have a clear idea of what you want your logo to look like, start sketching your design. Don’t worry about making it perfect at this stage; the goal is to get your ideas down on paper.

Try out different layouts, experiment with different fonts and shapes, and play around with color combinations. This process can help you refine your ideas and develop a clearer vision for your logo.

Digitizing Your Design: After you’ve finalized your sketch, it’s time to digitize your design. This involves using a graphic design software or online logo maker to create a digital version of your logo.

During this stage, pay close attention to the details. Make sure your colors are balanced and harmonious, your typography is legible, and your shapes are clean and well-defined. Remember, your logo will often be viewed at small sizes, so it’s important that it remains clear and recognizable even when scaled down.

Refining Your Design: The final step in creating your logo is refining your design. This involves tweaking and fine-tuning your logo until you’re completely satisfied with it.

Consider getting feedback from others during this stage. Fresh eyes can often spot issues that you might have overlooked, and constructive criticism can help you improve your design. Once you’re happy with your logo, it’s ready to be used on your website, social media profiles, and other marketing materials.


Creating a retro logo for travel can be a fun and rewarding process. By understanding the retro aesthetic and following a systematic design process, you can create a logo that not only enhances your brand’s identity but also resonates with your audience. So why wait? Start designing your retro travel logo today!

Ready to embark on the journey of crafting your perfect retro travel logo? With Boon, you’re just a few clicks away from a custom logo that captures the essence of your brand and tells your unique story. Our AI-driven software is designed to blend your design preferences with cutting-edge technology, ensuring a logo that’s not only visually appealing but also deeply resonant with your audience. Let’s make a logo! and watch your travel brand take flight.

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