How to Create an Abstract Logo for Health and Wellness?

Creating an abstract logo for a health and wellness brand can be a challenging yet rewarding task. It requires a deep understanding of the brand’s core values, target audience, and the industry’s visual language. An effective logo should be unique, memorable, and convey the brand’s identity in a glance. But how do you create such a logo? Let’s delve into the process.

Understanding Abstract Logos

An abstract logo is a type of logo that uses geometric forms, colors, and lines to create an image that doesn’t represent a recognizable object or scene. Unlike pictorial logos that depict a recognizable image, abstract logos are more about encapsulating the essence of the brand in a unique and intriguing way.

Abstract logos can be incredibly effective for health and wellness brands. They can convey feelings of tranquility, balance, growth, and vitality without resorting to clichéd images. They can also help a brand stand out in a crowded market, as they are often more unique and distinctive than more literal logos.

Examples of Abstract Logos in Health and Wellness: There are many great examples of abstract logos in the health and wellness industry. For instance, the logo for the fitness brand ‘Lululemon’ is an abstract interpretation of a ‘Lulu’, which is a stylized, artistic version of the letter ‘L’. This logo is simple, memorable, and distinctive.

Another example is the logo for the wellness brand ‘Aura’. It features an abstract representation of an aura or energy field, which is a key concept in many wellness philosophies. The logo uses a gradient of colors to suggest a sense of energy and vitality.

Steps to Create an Abstract Logo for Health and Wellness

Creating an abstract logo for a health and wellness brand involves several key steps. These steps include understanding the brand, brainstorming ideas, creating sketches, refining the design, and finalizing the logo. Let’s look at each of these steps in more detail.

Understanding the Brand: The first step in creating a logo is to understand the brand. This involves understanding the brand’s mission, vision, values, target audience, and unique selling proposition. It’s also important to understand the visual language of the health and wellness industry, including common colors, shapes, and symbols.

For instance, if the brand is focused on holistic wellness, the logo might incorporate shapes or symbols associated with nature, balance, or spirituality. If the brand is more focused on physical fitness, the logo might use more dynamic shapes and energetic colors.

Brainstorming Ideas: Once you have a clear understanding of the brand, the next step is to brainstorm ideas for the logo. This can involve mind-mapping, sketching, or using digital tools to create mood boards or concept maps. The goal is to generate a wide range of ideas, from the conventional to the out-of-the-box.

During this stage, it’s important to consider how the logo will look in different contexts, such as on a website, on social media, on merchandise, or in print. The logo should be versatile and adaptable to different formats and sizes.

Creating Sketches: After brainstorming, the next step is to create sketches of the best ideas. These sketches can be rough and preliminary. The goal is to start giving form to the ideas and to see how they look when translated into visual form.

It’s often helpful to create multiple sketches for each idea, experimenting with different shapes, lines, and arrangements. This can help you see the potential of each idea and identify any issues or challenges that might need to be addressed.

Refining the Design: Once you have a set of sketches, the next step is to refine the design. This involves choosing the most promising sketch and developing it further. This can involve refining the shapes, adjusting the proportions, experimenting with colors, and adding details.

During this stage, it’s important to keep the brand and the target audience in mind. The logo should not only be visually appealing but also communicate the brand’s identity and appeal to the target audience.

Finalizing the Logo: The final step is to finalize the logo. This involves finalizing the colors, shapes, and details, and creating a high-resolution version of the logo. It’s also important to create different versions of the logo for different contexts, such as a full-color version, a black-and-white version, and a simplified version for small sizes.

Once the logo is finalized, it’s important to test it in different contexts to ensure that it works well in all situations. This can involve creating mock-ups of the logo on a website, on social media, on merchandise, or in print.


Creating an abstract logo for a health and wellness brand is a complex process that requires a deep understanding of the brand, a creative approach to design, and a meticulous attention to detail. However, the result can be a unique, memorable logo that encapsulates the essence of the brand and helps it stand out in a crowded market.

Whether you’re a designer or a brand owner, we hope this guide has given you a clearer understanding of how to create an abstract logo for a health and wellness brand. Remember, the key is to understand the brand, generate a wide range of ideas, refine the design, and test the logo in different contexts. Happy designing!

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