How to Create an Abstract Logo for Travel?

Creating an abstract logo for a travel company is an exciting and creative process that requires a keen understanding of design principles, brand identity, and the travel industry. An effective logo can communicate your brand’s unique value proposition, evoke emotions, and inspire people to explore the world. In this guide, we will delve into the steps and considerations involved in creating an abstract logo for a travel company.

Understanding Abstract Logos

Before we dive into the creation process, it’s crucial to understand what an abstract logo is. Unlike literal logos that depict recognizable images, abstract logos use geometric shapes, lines, and colors to create unique and memorable designs. These logos can convey complex ideas and emotions in a simple and visually appealing way.

Abstract logos are versatile and timeless. They can adapt to changes in your company’s services or target audience without losing their essence. Some of the world’s most recognized brands, such as Nike and Pepsi, use abstract logos.

Why Choose an Abstract Logo for Travel?

Travel is all about experiences, emotions, and exploration. An abstract logo can encapsulate these intangible aspects in a way that a literal logo might not. For instance, a logo with an airplane or a suitcase might be too obvious and limiting. An abstract logo, on the other hand, can convey the joy of discovery, the tranquility of a beach vacation, or the thrill of an adventure trip.

Moreover, an abstract logo can appeal to a global audience. It transcends language barriers and cultural differences, making it an excellent choice for travel companies that cater to international clients.

Creating Your Abstract Travel Logo

Now that we’ve understood the ‘why’ behind choosing an abstract logo for travel, let’s move on to the ‘how’. Creating an abstract logo involves a series of steps, from brainstorming ideas to refining the design.

Step 1

Understand Your Brand: Before you start sketching designs, take some time to understand your brand. What are your values? What is your mission? What makes you unique? The answers to these questions will guide your design process and help you create a logo that truly represents your brand.

Consider your target audience as well. What are their preferences, needs, and aspirations? A logo that resonates with your audience can significantly enhance your brand’s appeal.

Step 2

Brainstorm Ideas: Once you have a clear understanding of your brand, start brainstorming ideas for your logo. Think about the emotions and ideas you want to convey. Do you want to evoke a sense of adventure, relaxation, or cultural exploration? Sketch out different shapes, lines, and layouts that reflect these concepts.

Don’t limit yourself at this stage. The goal is to generate as many ideas as possible. You can refine them later.

Step 3

Refine Your Design: After you’ve brainstormed a variety of ideas, it’s time to refine your design. Choose the concepts that best represent your brand and resonate with your audience. Experiment with different color schemes, fonts, and sizes. Remember, simplicity is key when it comes to logo design. An overly complicated logo can confuse your audience and dilute your brand message.

Consider how your logo will look in different contexts. Will it be recognizable in small sizes? How will it look in black and white? A versatile logo can adapt to various applications, from business cards to billboards.

Working with a Professional Designer

While it’s possible to create a logo on your own, working with a professional designer can be beneficial. A designer brings expertise and experience to the table. They can translate your brand identity into a compelling and effective logo.

When choosing a designer, look at their portfolio to assess their style and quality of work. Communicate your brand values, target audience, and design preferences clearly. A good designer will listen to your ideas and provide valuable input to enhance your logo.


Creating an abstract logo for a travel company is a creative journey that requires a deep understanding of your brand, your audience, and design principles. Whether you choose to design the logo yourself or hire a professional, the process involves brainstorming ideas, refining the design, and testing its versatility.

Remember, a great logo is more than just a pretty design. It’s a powerful tool that can communicate your brand’s unique value proposition, evoke emotions, and inspire people to explore the world. So, take the time to create a logo that truly represents your travel brand and resonates with your audience.

Ready to embark on the journey of creating your own abstract travel logo? With Boon, you can effortlessly blend your design preferences with the power of Artificial Intelligence to craft a custom logo that captures the essence of your brand. Whether you’re looking to engage users, tell a compelling story, or strengthen your business, Boon is here to help. Let’s make a logo! in just a few clicks and five minutes, and start inspiring travelers around the globe.

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